Alex Macpherson interviews Cher Lloyd

This provides a perfect example of what I wrote about here .

Still, there are those “divisive” qualities. Takhar shrugs off the attacks on Lloyd – “The demographic that hates is, frankly, not one we care about” – but the nature of the invective directed at her is revealing. Trawl through internet comments on sites from YouTube to NME, and certain themes begin to recur: “Arrogant, big-headed pikey”, “Dirty chav. We need to rid the country of rats like this.”

As a working-class girl of Romany heritage whose parents have been reported to claim benefits (this is the one subject she asks not to discuss), it’s not hard to see why Lloyd has proved a magnet for such bile. She is the latest target of what Owen Jones , author of Chavs: The Demonisation of the Working Class, identifies as a class hatred that “has become an integral, respectable part of modern British culture”.

Of course some people have used horrible language about Cher Lloyd. This does not mean that all criticism of her is now void and anyone who dislikes her persona is a snob. Conflating criticism with racism and/or class-hatred helps absolutely no-one and only serves to add to the whines of idiots who push their insidious ideas on the basis that the ‘politically correct’ media labels them as bigots merely for speaking their mind. 

This whole piece unthinkingly buys into the sense of entitlement and hysterically inflated sense of purpose that has characterised her entire ‘career’ to date. A song based on dismissing ‘haters’ is tricky enough when you’re a pop legend with a career spanning decades. It more often than not comes across as whiny and disconnected, the navel-gazing bleat of the privileged. When you’re the teenage product of a reality show and it’s your debut single…it’s epically misguided and cringe-inducing, especially when it has the misfortune to be released in the midst of the most ‘eventful’ year in recent history.

Still, it does buy neatly into the solipsism which shows like ‘X Factor’ seem to simultaneously encourage and mock, where the individual ego is the most important thing in the world and life is a ‘journey’ towards fully realising that ego. Self-reflection on our ultimately privileged positions is boring. Picking at the scabs of the ‘obstacles’ we have overcome on the road to fabulousness is where it’s at, and anyone who doesn’t sympathise with this self-delusion is a ‘hater’.

And if you disagree with me, you can go swivel. Hater.

Alex Macpherson interviews Cher Lloyd

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