Joel Bakan: The Panopticon

The Panopticon was never built, but Bentham’s idea was revived by French philosopher Michel Foucault two centuries later to illustrate what he called the “perfection of power.” Power was perfected within the Panopticon, Foucault argued, because it did not have to be exercised by guards and prison authorities. Inmates “themselves [became] the bearers of power” within a structure that had the effect of “creating and sustaining a power relation independent of the person who exercises it.”

The Panopticon is helpful for understanding the new power and possibilities of social media for kid marketers.

Joel Bakan: The Panopticon

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