I’ve written before about how Cheryl Cole is basically a television personality who ‘sings’ and, with the promo for her new album kicking off, that is now clearer than ever. I want to take a few moments to look at what she says about certain attitudes towards pop music.
A couple of weeks ago she appeared on ‘The Voice’ and jumped around a lot while miming:
Sure, it takes some chutzpah to mime on a show called ‘The Voice’ but the response from her supporters (and supporters of a certain idea of pop) was instant and obvious – she’s not about singing live and all those ideas of ‘authenticity’ beloved of ‘music snobs’. She’s a vehicle for pop songs and her ‘talent’ is her charisma.
Now, let’s take that at face value. Let’s ignore the fact that the song she is a vehicle for is derivative pap which desperately wants to be ‘We Found Love’. Let’s even ignore the fact that the above argument was almost always followed up by ‘Anyway, she IS singing beneath a backing track!’ which rendered them utterly self-defeating. Let’s look at this instead:
Here, Cheryl is most definitely singing live. And it’s absolutely dreadful. The entire thing is a car crash – more than that, a motorway pile-up. Aside from sounding horrible, she seems utterly flat and blank, as if she feels completely exposed. There is no ‘charisma’ here. So no, Cheryl is most definitely not about singing. So why is she there, then? Because she’s here in her role as a personality. That woman from Girls Aloud whose husband cheated on her and who cried a lot on ‘The X Factor’. Her role is really no different from that of Miranda who introduced her – she’s a face that people recognise and generally like. Being presented as one of the nation’s favourite pop stars, then, confuses this and ultimately demeans pop.
Cheryl being of modest talents is absolutely fine when she’s part of the team that is Girls Aloud. I use ‘team’ in the widest sense as the song-writing and production of Xenomania are as much part of Girls Aloud as the five women are. This is a singular vision – an often daring, exciting one which five women of varying talent present magnificently. It is evidently irrelevant if they write their music, just as it was irrelevant that The Supremes performed songs written within the Motown factory. Everyone involved has their role and it just works.
As a solo artist, Cheryl is front and centre and her shortcomings are woefully obvious. She is a dreadful singer and even on record her voice isn’t unique enough to be instantly identifiable (unlike, say, Diana Ross). The songs she’s performing are brought to her and intended to be generic enough that they could be performed by a plethora of interchangeable pop stars. She has absolutely nothing to say (even back in the infamous Times interview where Nicola Roberts expresses her reactionary right-wing views, Cheryl is clearly too media-savvy to say anything beyond throw some tidbits about her celebrity partner and celebrity spats) yet aims for a ‘Northern lass done good’ persona which prevents her becoming a fascinating vacuum like Britney.
Yet aforementioned personality, combined with a classical beauty, was formed in front of millions and has made her a mainstay of the gossip magazines. Cheryl Cole is comparable to the stars of ‘The Only Way is Essex’ and the responses to both are similar – they are working-class folk ‘done good’, achieving a strange celebrity where viewers/readers feel they know them and what they actually do is secondary. It’s not difficult to imagine Cheryl presenting shows on ITV2 a la Mark Wright – the only difference is that she has come from a pop band. So that’s where Cheryl the personality goes. The music is completely subservient to the brand that is ‘Cheryl’; at times, in fact, it seems completely irrelevant (as I’ve noted before, Cheryl’s miming on ‘X Factor’ demonstrated astounding contempt for the contestants whose singing she was judging). It’s pop as the path-of-least-resistance, ‘will this do?’ songs which are intended to do nothing more than sell. Any concept of pop as an art form or as a performer and song as a skillful, deliberate match capable of something transcendent is absent. Cheryl is the product to be sold and, as with Peter Andre, pop is merely part of the whole brand. She is literally a step above having a cd player placed on a stage and someone pressing ‘play’. Pop done well is an art and art necessarily involves human creativity – if all we cared about was whether a song was ‘catchy’ or not, we could literally listen to the product of a computer which had been programmed with algorithms for countless pop hits. Perhaps it would be catchy – it certainly wouldn’t have any soul. That is the logical conclusion of the argument that it is irrelevant what Cheryl does. The funny thing is, plenty of people have brand loyalty to inanimate objects and it’s easy to imagine some dystopian future where people bicker over whether equivalents of Apple or Microsoft produce the best pop songs.
Really, when people justify Cheryl’s lack of involvement – in every possible sense – in her own pop music by saying that it’s not what she’s about, they are more right than they know. She’s not about pop; certainly not about music. She’s about fame-as-product. I think pop music deserves better.