Madonna’s #secretprojectrevolution and #ArtForFreedom

When I found out that Madonna’s long-trailed ‘secret project’ was going to tackle ‘human rights’ I was, it must be said, apprehensive. Having finally watched it tonight, I sadly think I was right to be. Here I’ll focus on its broad message, though the accusations of hypocrisy re:  Madonna endorsing products and partnering with an organisation part-owned by Rupert Murdoch while decrying branding and corporations are hard to combat.

Everything I write about Madonna comes from a place of love. Amongst friends (and enemies) I have a reputation as a Madonna nut, someone who is incapable of objectivity towards her and loves everything she does. I plead guilty to the former charge: objectivity is for chemistry, not pop music. I’ve written here countless times about how important Madonna has been and remains to me. I’ve also expressed my admiration for her outspokenness and willingness to involve herself in issues which most other pop stars shy away from. This remains the case. Even though I think #secretprojectrevolution is enormously flawed, I’d rather she was doing something like this than another perfume or gym launch; particularly as she must surely know that she’ll be torn to shreds for it and has little to gain. In the accompanying interview you are given the sense of someone who continues to try and seek some ‘truth’ and publicly work through the issues she cares about. So yes, to re-iterate, this comes from a place of love.

The film itself looks fabulous, continuing the aesthetic of the MDNA tour and producing some of the most arresting visuals of Madonna’s career. As a political statement it’s almost certainly too opaque to have any effect on the non-converted but as the launch for a new website/campaign called ‘Art For Freedom’, it piques interest. It also feels like a serious work worthy of our attention, albeit one which will be dismissed out-of-hand by many because of Madonna’s infamy.

I wrote earlier in the year about Madonna’s speech to GLAAD and how it found her firmly ensconced as an ‘archetypal American liberal’. Rather incongruously this saw me labelled as a ‘Madonna hater’ for possibly the first time in my life – some really do seem to think that being a fan means loving everything an artist does. The one message from #secretprojectrevolution’s somewhat rambling voice-over which jumps out to me, however, is the ‘revolution of thinking for yourself, of having your own opinion…of inquiring further’. That message reminded of a graphic I saw earlier today on the Progressive Development Forum

For all her talk of a ‘revolution of love’ it seems to me that Madonna actually wants people to be more politically conscious and more capable of critical analysis. This is by itself a great message but it’s one which means accepting/realising that these issues are more important than any pop star. This ‘revolution’ cannot possibly mean fawning over Madonna for ‘saying something’ and swallowing everything she says; if we buy into this message, we have to parse her words.

Indeed, there are times when her words demand to be challenged. Consider the following:

I keep telling everyone that I want to start a revolution, but no one is taking me seriously. If I had black skin and an afro, would you take me seriously? If I was an Arab waving a hand grenade, would you take me seriously? If I was wearing combat gear and I had an AK-47 strapped to my back, would you take me seriously? Instead, I’m a woman. I’m blonde. I have tits and ass and an insatiable desire to be noticed.

Now, if Madonna wants to say that she’s taken less seriously as an artist because of her gender, her use of sexuality and her notoriety, that’s fine…but that’s enormously different from what she actually says. Her words invoke the black civil rights movement, the struggle to ‘free’ Palestine and armed struggle in general: none of these things are Madonna’s to claim. She is an enormously privileged, wealthy, famous American and it’s flat-out offensive to draw parallels between her being booed at some shows or torn apart by some critics and the systematic oppression of an entire race or an entire people. People don’t dismiss Madonna speaking of ‘revolution’ because she’s a woman but rather because a) her class makes it difficult to take her use of the word seriously and, following on from that, b) she strips the word of most of its meaning.

We see the latter in her repeated assertion that ‘the enemy’ lies ‘within’ ourselves. Sure, we all have issues we have to deal with and a lot of hatred in the world surely does stem from personal problems. We do not, however, exist in a vacuum. Our beliefs and ideologies don’t just appear within us like hairs upon our head; they come from our engagement with the world. Politics, the media, popular culture and more all shape us and people with agendas manipulate all of these to try and encourage us to think certain things. Failing to understand this makes demands to ‘do something’ little more than self-help speak encouraging us all to ‘be nicer’. Instead any artistic statement for ‘freedom’ must surely be a didactic one, encouraging people to think about the structures of society and the operation of power – it must be something which actually enables people to identify targets rather than leading them to believe that the world’s problems all arise because some folk are just dickheads.

Madonna’s failure to grasp this is evident in the interview where she keeps speaking about touring the world, seeing problems everywhere and feeling like everything was ‘collapsing’. She talks about it as if some black cloud just descended one day, complaining about people’s ‘consciousness not evolving’ and even seeming to blame the internet at one point. Aside from one throwaway comment in the film (drawn from her L’Olympia speech) she doesn’t draw links between the world’s unrest and the massive economic crisis which it is still going through. She certainly doesn’t draw any links between unrest and global capitalism (or neoliberalism).

The shallowness of her analysis is sharply illuminated when she gets onto geopolitical specifics. As she did at GLAAD and has done elsewhere, she points the finger at a series of acceptable ‘bad guys’. What is happening in Iran ‘breaks her heart’ but she insisted on starting her tour in Israel even when she thought the latter might be about to bomb the former. There is no hint of a notion that Israel could be at fault in that situation and certainly no consideration of Israel’s own diabolical human rights record when it comes to Palestine. She again speaks of Russia and Pussy Riot, complaining about Putin’s censorship and record on gay rights; nothing about Obama’s unprecedented persecution of whistle-blowers or the fact that America’s own gay rights record leaves much to be desired in many states. She again mentions Malala Yousafzai, a shooting which rightfully horrified her; nothing about the many shootings of children which have taken place in America even in the past year, let alone the drone killings of children (and others) led by the US. She again speaks of Le Pen in France, labelling her a ‘fascist’ and expressing bewilderment that France should ever be unwelcoming of ‘difference’; she has nothing to say about Obama’s record deportations or the fact that, under the guise of the ‘war on terror’, America has ramped up its own persecution of Muslims both at home and around the world.

It’s when Madonna explicitly speaks about America that her facileness simply becomes unavoidable. Her big problem with the Americans she encountered on tour? That they take ‘freedom’ for granted and many weren’t going to vote (and weren’t going to vote for Obama). She thinks you become complacent when ‘you can have whatever you want’, something which must be news for the millions of Americans living in poverty in one of the world’s most unequal countries. More unequal, even, than many of the South American countries which are, she says, riddled with ‘corruption and poverty’ (once again, an easy target). At one point the interviewer is clearly inviting Madonna to articulate some disappointment with Obama, asking her why so many were disillusioned by his first time. Her response is just embarrassing: he was left a bad situation by Bush (which didn’t stop him appointing some of the people responsible for that situation to his administration) and people didn’t trust him on the economy. Then, astoundingly, she says that she doesn’t want a ‘warmonger’ for President. For a second I took this to mean Obama, especially given her recent admirable stand on Syria. In the context of her continued defence of the current President and a comment about saving money for everybody, however, it would seem that she’s continuing her blinkered argument and criticising Romney.

I would never argue that people should ignore abuses and injustice around the world. I do however think that any starting point for this should be that old saying about throwing the first stone – we have a duty to speak out about the abuses and injustices in our own societies first and foremost. Avoiding this while proclaiming a desire to ‘give these (foreign) people a voice’ as Madonna does is at best misguided orientalism and at worse a path to brutal imperialism. This is why the critical thinking and political consciousness – the ability to think for oneself – is the best message which anyone could take from #secretprojectrevolution. Simply lifting its agenda whole-heartedly is missing the point. It remains to be seen how the Art For Freedom project develops but in its conception as a social media platform devoted to ‘freedom’ it’s certainly potentially exciting (the current ‘daily feature’ depicts a Palestinian man escaping from the Gaza Strip “about a mile from the northern Israeli border fence and under the watchful eye of an Israeli destroyer vessel in Beit Lahia”, already filling in a big gap in Madonna’s words). Madonna speaks of wishing to inspire others to thought and action; as a fundamental this is impossible to argue with, even if Madonna’s own thought and action here leave a lot to be desired (personally). At the very least, I’ve seen people discussing some of these issues on internet forums throughout the day. You wouldn’t get that from Celine Dion now, would you?


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  1. Pingback: Rebel Heart | howupsetting

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