Yet if she understands how to be viewed as an artist, Gaga lacks confidence in pop as an art form in itself, seeming unable to let a song breathe and instead overbearing it with very deliberate efforts to be seen as a ‘proper artist’. Throughout ARTPOP signifier upon signifier is piled on top of sometimes brilliant melodies, creating enough room for breathless readings of Gaga’s ‘art’ certainly, but failing on the more basic level as engaging pop music. One of her early statements was that ‘pop will never be low-brow’, a suggested understanding that the simple pleasures of pop songs like (for example) Carly Rae Jepsen’s Call Me Maybe or Gaga’s own Poker Face were a powerful and admirable art form in themselves. With ARTPOP, however, it instead seems that Gaga thinks pop needs to be smothered in the language and aesthetics of more traditional art forms in order to have ‘value’.
This was quite an interesting one. My well-documented disdain for Lady Gaga led some friends to jokingly note that I couldn’t possibly be ‘objective’ when reviewing her new album. Yet such ‘objectivity’ surely doesn’t exist? We all approach music with our particular notions of what it is and what it should be; we particularly approach specific pop stars with these preconceptions. In the case of someone like Lady Gaga, whose personality is absolutely fundamental to her appeal, it’s disingenuous to pretend that you don’t have a particular view. Indeed, if you didn’t have one it would beg the question of why you were writing as a ‘critic’ in the first place. Sadly the decline of criticism and rise of marketing means that this isn’t viewed as particularly odd –it’s expected that a review will offer little more than bland statements as to whether you should spend your cash on the music in question. Here music is an extension of lifestyle rather than a cultural force with socio-political meaning. “Pop will never be low-brow”, indeed.
FWIW, my personal journey with Gaga is peaks and troughs…her initial single run was dazzling, even if The Fame was largely dreck. As I note in this review however, The Fame Monster is an incredible record. Unfortunately its success, particularly that of Bad Romance, has derailed her entire career.