Last month Barclays was handed the ‘largest ever’ bank fine in UK history over its role in rigging foreign exchange (forex) markets and ripping-off customers. This is, of course, only the latest scandal to be exposed at Barclays and comes after its fines for attempting to rig Libor rates and attempting to rig the gold market. Nothing sums up the rotten culture at the core of Barclays (a culture which, it must be said, is clearly not isolated to a single bank) than the forex chat logs which revealed one trader stating “if you aint cheating, you aint trying”. Charming stuff.
Given these continuing scandals and Barclays’ involvement in the arms trade, food price speculation, money laundering and propping up dictatorships (to name a few things we know about), it was somewhat amusing to see their involvement in a project aiming to provide retraining to sex workers. It seems to me that providing retraining opportunities to employees of the socially destructive Barclays would have a far more positive impact on the world. Finance workers deserve basic human dignity too!
Still, no matter what Barclays does it can be sure of some good press this month as it again sponsors London Pride. This is, apparently:
…just one of the ways in which we show our commitment to the LGBT community. At Barclays we want our colleagues, customers and clients to feel free to express who they are at all times.
Far be it from me to suggest that profiting from lying, defrauding, stealing, exploiting, firing, starving, suppressing and killing people isn’t much of a ‘commitment’ to humanity at all. That would of course be churlish when Barclays will undoubtedly once again roll out their ‘gay cash machines’ and have their LGBT network tweet a lot of Hallmark sentiments. Inspirational stuff.
In the few years since Sarah Schulman applied the term to Israel , the practice of ‘pinkwashing‘ has ramped up to become a ubiquitous element in the marketing of corporations and countries. As we see with Barclays, being seen to be ‘LGBT-friendly’ attracts a progressive sheen which is viewed as separate from the social activities your corporation or government may engage in; indeed, it can serve to largely obscure these for certain audiences. Witness how Russia has become the bogeyman of Eurovision for its government’s totemic attacks on LGBT rights, while countries with terrible human rights records such as Azerbaijan or Israel pass largely without comment (and in fact the Swedish winner made some absurd homophobic statements only last year – consider whether forgiveness would have been so swift had he not been an attractive white man from a ‘civilised‘ country).
It was not surprising in the least, then, to see that a group of businesses in Australia placed an advert in support of ‘marriage equality’ in the wake of the Irish referendum result. It’s worth quoting at length:
Australian Marriage Equality national director Rodney Croome said the corporations approached the organisation send the message that Australia’s business community was behind marriage equality.
“It was about corporate saying it’s not just about us individually supporting this, we want to do it collectively and send the strongest possible message,” Mr Croome said.
He said corporations understood the importance of respect for diversity in the workplace and equality for staff and customers.
“They’re also very sensitive of course to Australia’s international reputation … that is at risk of suffering if we don’t catch up to countries that are most like us — New Zealand, the UK, the US, Canada and now, Ireland,” he said.
The businesses initiated the ad because they believe in ‘diversity’ and ‘equality’ and are worried about lagging behind ‘countries that are most like us’. Mr Croome can be assured that his words won’t be parsed closely but they are quite illuminating if we consider them. I’ve written previously about how the ‘equality’ promoted by many ‘equal marriage’ proponents is only equality for some, a fact Emma Goldman could grasp back in 1911 (and that’s without even getting into the spousal veto). This is not in itself a reason to oppose the extension of marriage rights, of course, but it is an indication that we should be wary of uncritically accepting much of the rhetoric around a cause which is easily framed as a conservative one. These companies know that their ‘support’ will ensure that they are viewed as ‘progressive’.
There is a more insidious aspect of Mr Croome’s rhetoric – the notion that gay marriage in itself is a marker of countries ‘like us’, listing off a series of ‘Anglo-Saxon model’ countries. He even includes the US despite it not having nationwide same-sex marriage. It was, I’m sure, a statement with little thought or intent behind it but given the use of LGBT rights as a marker of ‘civilisation’, it offers us a glimpse of a weaponised ‘equal marriage’ movement. The implications of this are clear when we consider its application to e.g. the Commonwealth (it’s not often noted that South Africa legalised same-sex marriage in 2006) but it also serves to obscure other human rights struggles within the countries presented as ‘civilised’. The academic Alana Lentin has, for example, noted how Labor in Australia have introduced an ‘equal marriage’ bill just as they support proposals to make it possible to strip Australians of their citizenship – proposals which are clearly aimed at Muslims. In the UK, Stonewall chose to tweet about the Tory-led coalition’s ‘impressive record’ the day after the Tories won the election on a platform of massive welfare cuts, repealing the Human Rights Act, implementing the ‘Snooper’s Charter’ and further demonising immigrants:
After the referendum in Ireland, meanwhile, we have seen a flurry of commentary on how the country has ‘joined the 21st century’ and was a ‘changed country’. While it’s undoubtedly significant that a country so dominated by the Catholic Church for so long made such a decision, it’s notable that much of the ‘movement’ behind marriage has quickly moved onto securing it in Northern Ireland while the fact that, for example. Ireland retains some of the most restrictive abortion laws in the world was largely an afterthought. Feminist Katha Pollitt noted a similar situation in the USA, observing that ‘equal marriage’ “won’t fundamentally alter our social and economic arrangements” while full reproductive rights would be transformative.
Yet such commentary not only remains marginal, it seems to be becoming increasingly marginalised as pinkwashing spreads. Even from the sidelines it was clear that much of the troubling rhetoric the UK saw deployed in favour of ‘equal marriage’, such as bashing single-parent families or polyamorous relationships, was ramped up to 10 in the Irish referendum; the response to companies which make nods towards LGBT ‘support’, meanwhile, is almost entirely uncritical. Truly we are a long way from the days when social justice and ‘queer rights’ were viewed as inextricably linked but there’s still a huge continuum between that and our current gloopy, undiscriminating praise at any notion of support for ‘LGBT equality’. We aren’t a separate class of people – we are as likely to be affected by Barclays screwing everyone over as the next person. We can do better than this.